1. Campaigns to fit our buyer persona's age, location, and events.
All brands should be conducting consistent research and analysis on their buyers and target audiences. A brand can connect to their ideal customer through targeting specific locations. With a targeted OOH advertising campaign you need to keep in mind, does my ideal customer travel through this area, and what do those passing by want and need.
2. Raising Brand Awareness is one of our never ending goals.
We trust in our brand's quality and know that we deliver on our impressions with customers. Therefore, our goal is to create additional opportunities to win over consumers and steadily increase market share. OOH impressions are excellent for raising the legitimacy of Summerfield Candle Co. and generating immediate awareness about what good we create.
3. Budgets and monetary estimates that are specific.
Dialed in budgets are of the utmost importance for a small business. OOH media formats offer scalability and wide market coverage. A well constructed OOH advertising campaign is a way to be seen side by side with companies twice your size due to the highly competitive CPM rates OOH media offers. We may not be able to experiment with the latest digital advertising tricks because of our budget, but we can be sure that people will see ads for Summerfield Candle Co. if we use out-of-home (OOH) media.
4. Digital Media/Social Media/Online Advertising is becoming increasingly more difficult and watered down.
One's exposure to advertisements online has multiplied. Online ads increasingly annoy and create desensitized consumers. For us at Summerfield Candle Co and many other brands, it becomes tougher to stand out considering the volume of pop-ups and spam reaching consumers digitally. Users can also choose to block, ignore or skip online advertisements. OOH is "unskippable" so your campaign becomes unavoidable to your targeted audience.
5. OOH allows creative impact
"Don't judge each day by the harvest you reap but by the seeds that you plant." - Robert Louis Stevenson.